![]() ![]() Love Island, meanwhile, has always batted for the other team. Thrifters are rightly obsessed with the website, but it doesn’t exactly scream “glam” for those that love the box-fresh newness of fast-fashion sites. eBay has been flying the flag for slow fashion for years, helping 17,770 tons of clothes find new homes in 2021 alone. Nonetheless, this feels like genuinely monumental news. ![]() It makes sense that Love Island would want to move onto greener pastures (and safeguard its ever-precarious PR reputation). The pre-loved market is set to double between 20, while 20 per cent of UK consumers buy more secondhand clothing now than they did two years ago. Plus, we now know that secondhand clothing is the future. That dream turned sour pretty quickly, when it was revealed that PLT workers in Leicester were only being paid £3.50 per hour and Molly-Mae failed to campaign for worker rights or acknowledge her privilege (“ we all have the same 24 hours in a day”, lest we forget). It was only two years ago that Love Island ’s former golden-girl Molly-Mae was appointed creative director of Pretty Little Thing, the ultimate long-game prize for any wannabee influencers entering the show. Love Island has just announced that its sponsor for this summer’s series is… eBay. Given the dystopian hellscape we’re currently living in, you’d be forgiven for predicting that Shein (the fast-fash monolith that notoriously drops 1000 styles per day) would be the show’s next big-time partner. Yes, Love Island, the show built on its unmistakable fast fashion aesthetic that revolutionised TV marketing, namely by turning its contestants into walking mannequins for brands like Boohoo and Missguided. It’s finally happened: fast fashion has been dumped from Love Island. ![]()
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